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Business Uncut

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By Reuben Bergola

Reuben Bergola and the team at New Wave Accountants & Business Advisory are changing the game for small business tax and growth advice. This podcast is perfect for small business owners and entrepreneurs who want to understand how to grow and scale their business.

In this series of raw, unfiltered discussions, founder of one of Australia’s fastest growing accounting firms, host Reuben Bergola will break down key business, accounting and taxation topics; chat to various industry professionals and business owners about their triumphs and challenges; and discuss tips and tricks that you can adopt to help you grow and scale a business that works with you.

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Building Wealth Beyond the Business
Building Wealth Beyond the Business
27 August 202541:27

Building Wealth Beyond the Business

Guest: Reuben Bergola
In this episode of Business Uncut Reuben and Anthony from New Wave Financial Planning explain how business owners can balance running and growing a business with building personal wealth. They cover when and how to extract surplus cash, tax-effective strategies including SMSFs, and options for short and long-term investments. The conversation also addresses risk management, insurance, succession planning, and the importance of cashflow awareness and advisor collaboration(accountant, financial planner, mortgage broker). Listeners will get practical steps to diversify, protect their income, and create a plan that aligns business goals with personal financial freedom.
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Kickstart Your Financial Year: Strategic Planning for Business Success
Kickstart Your Financial Year: Strategic Planning for Business Success
08 July 202523:07

Kickstart Your Financial Year: Strategic Planning for Business Success

Guest: Reuben Bergola
Welcome to another episode of Business Uncut with Reuben. In this episode, we dive into essential strategies for starting the new financial year on the right foot. As the financial year begins, it’s crucial for business owners, whether solo operators or leaders of large teams, to set actionable goals, reflect on the past year's performance, and plan effectively for the future. Reuben shares his personal approach to planning, including the importance of taking time to reflect on the previous year’s successes and challenges. Discover how a one-page plan can serve as your North Star, aligning your team with your business objectives and values. From analysing past financial performance to setting new goals and embracing opportunities for growth, this episode provides practical insights and valuable tips on how to navigate the next 12 months with confidence.
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The Profit Mindset: Breaking Limiting Beliefs and Driving Business Growth
The Profit Mindset: Breaking Limiting Beliefs and Driving Business Growth
05 June 20259:00

The Profit Mindset: Breaking Limiting Beliefs and Driving Business Growth

Guest: Reuben Bergola
In this short episode of Business Uncut, Reuben dives into a crucial mindset shift for business owners: how to stop letting the fear of taxes hold you back from growing your business. He breaks down the common limiting belief that more profit equals more tax and explains why putting tax first can stunt your business’s growth. Instead, Reuben encourages business owners to focus on profitability, cash flow, and scalability, with tax being a natural by-product of a healthy, successful business. Reuben shares practical insights on how to drive profitability, manage tax planning, and create a business that works for you, not the other way around. If you’re ready to shift your focus and build a more profitable, scalable business, this episode is for you.
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Scaling with Smarter Marketing: Paid Ads, AI & Profit-Driven Strategy
Scaling with Smarter Marketing: Paid Ads, AI & Profit-Driven Strategy
14 May 202550:15

Scaling with Smarter Marketing: Paid Ads, AI & Profit-Driven Strategy

Guest: Reuben Bergola and Sam Barnes
In this episode of Business Uncut, Reuben teams up with digital marketing expert Sam Barnes from Fourth Wave Digital to unpack how businesses can scale faster and smarter using paid ads, AI, and data-driven strategies. From cost-per-lead to automation and lifetime value, they dive into the real levers that drive sustainable growth — not guesswork. Whether you're starting from scratch or stuck on referrals, this episode is your roadmap to building a scalable, profitable, and modern business.
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How Trump’s Tariffs Will Affect Australian Businesses and What to Do About It
How Trump’s Tariffs Will Affect Australian Businesses and What to Do About It
22 April 202510:38

How Trump’s Tariffs Will Affect Australian Businesses and What to Do About It

Guest: Reuben Bergola
In this episode of Business Uncut, Reuben dives into the impact of Trump’s tariffs on Australian businesses, especially eCommerce owners and exporters. He breaks down how these tariffs can squeeze margins and expose weaknesses in operations, offering actionable strategies to adapt. From renegotiating with suppliers to pivoting your pricing model, Reuben shares crucial advice for navigating the challenges ahead. With a looming trade war, it’s time to make changes now to protect your business long-term. Tune in for expert insights on how to thrive in an uncertain global economy.
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Essential Legal Agreements Every Business Owner Needs with Jameson Smith
Essential Legal Agreements Every Business Owner Needs with Jameson Smith
14 April 202528:32

Essential Legal Agreements Every Business Owner Needs with Jameson Smith

Guest: Reuben Bergola and Jameson Smith
In this episode of Business Uncut, Reuben sits down with Jameson Smith, Director of New Wave Law, to discuss the critical legal agreements every business owner should have in place. Whether you’re a startup or an established entrepreneur, Jameson explains the importance of foundational legal agreements like shareholder agreements, intellectual property protection, and contracts with suppliers or clients. Tune in for invaluable insights into how these agreements help safeguard your business and ensure long-term success.
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Rebuilding Your Business: Steps to Profitability and Healthy Cash Flow
Rebuilding Your Business: Steps to Profitability and Healthy Cash Flow
07 April 202516:24

Rebuilding Your Business: Steps to Profitability and Healthy Cash Flow

Guest: Reuben Bergola
After a break, Business Uncut is back! Join Reuben who is diving into the most crucial steps for business owners who are struggling and want to get back on track. In this episode, Reuben will walk you through the key strategies he has used with some of his clients to turn around their businesses, focusing on increasing profitability and improving cash flow. If you're feeling stuck and overwhelmed, this episode is for you. Whether it’s refining your financial strategy, streamlining operations, or implementing growth tactics, Reuben will share actionable steps to help you build a strong foundation for success. Tune in for no-nonsense, practical advice that can set you on the path to a more profitable and healthy business. Let’s make 2025 the year of your business turnaround!
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Navigating Legal Essentials for Small Businesses in Australia
Navigating Legal Essentials for Small Businesses in Australia
04 June 202449:48

Navigating Legal Essentials for Small Businesses in Australia

Guest: Ana Lukac and Callum Farrugia
Join hosts Ana Lukac and Callum Farrugia from New Wave Accountants as they sit down with esteemed lawyer Jameson Smith to unravel the critical importance of shareholder agreements in small businesses. In this insightful episode, you'll learn the basics of legal protections, how to safeguard your business interests, and why a robust shareholder agreement is a must-have for any small business owner. Don't miss this essential discussion packed with actionable advice and expert insights that can help you secure the future of your business. Tune in now and elevate your business knowledge! **Topics Covered:** - Importance of shareholder agreements - Key legal protections for small businesses - Steps to secure your business interests - Expert tips from lawyer Jameson Smith Subscribe to our channel for more expert business advice and insights! www.new-wave.com.au
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2024 Tax Planning for Small Businesses in Australia
2024 Tax Planning for Small Businesses in Australia
04 June 202441:35

2024 Tax Planning for Small Businesses in Australia

Guest: Reuben and Callum
Reuben and Callum delve into crucial updates and strategies for 2024 tax planning in Australia. They uncover the secrets to minimising taxes, explain recent changes in ATO debt management, and demystify anti-avoidance measures. If you're a small business owner seeking clarity and a way to stay ahead in the ever-evolving tax landscape, this episode of *Business Uncut* provides actionable insights and expert advice tailored for your success.
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Embracing the 30-Hour Work Week & Utilising an Offshore Team
Embracing the 30-Hour Work Week & Utilising an Offshore Team
04 June 202431:27

Embracing the 30-Hour Work Week & Utilising an Offshore Team

Guest: Shaneel and Ana
In this revealing episode of Business Uncut, Shaneel, CFO and Partner of New Ways Accounting, and Ana, the Practice Manager, unravel the intriguing concept of a 30-hour work week strategy they have successfully adopted. They discuss how this unprecedented initiative boosts productivity, improves employee quality of life, and results in a happier and healthier workforce. This insightful conversation shines a light on the obstacles faced in implementing this strategy, the positives that came out of it, and the long-term benefits it holds for businesses and employees alike. This episode provides details about a Swedish study on work cycle productivity that inspired the concept. Anna explains how this study, coupled with her own observations on her productivity levels, led to the groundbreaking decision for New Ways Accounting. She discloses the unexpected benefits such as improved staff retention and reduction of sick leaves, which, in their view, outweigh the potential decrease in profits. Shaneel and Ana also delve into the surprising experience of implementing this strategy with their offshore team in the Philippines. They reveal how the employees showed no notable decrease in output or budget management despite the reduction in working hours, resulting in an overall improvement in work efficiency and satisfaction. An exploration into the cultural and organizational factors influencing their offshore team, as well as the potential role of AI and automation in facilitating similar strategies in the future, adds to the intrigue of this conversation. This unique episode, indispensable for business leaders and managers, presents a clear picture of the benefits of workplace change and offers insightful tips for accomplishing it.
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Implementing Effective Business Bonus Schemes – Business Uncut
Implementing Effective Business Bonus Schemes – Business Uncut
04 June 202407:16

Implementing Effective Business Bonus Schemes – Business Uncut

Guest: Ana and Shaneel
In this episode of Business Uncut, Ana, a Practice Manager at New Wave, is joined by Shaneel, New Wave's CFO, to discuss the intricacies of creating efficient bonus schemes in businesses. They discuss the evolution of such systems in their own company, moving from solely team-based or individual performance-based schemes to a hybrid model that caters to a broader range of employee motivations. Shaneel emphasises the importance of transparently presenting the bonus criteria and targets to the employees. Such an approach encourages team members to exert extra effort towards accomplishing goals because they clearly understand the rewards. Ana and Shanil also share experiences of how certain candidates can feel demotivated and confused when their current employers provide poorly explained or non-existent incentive structures. The discourse dives deeper into ensuring the company's net profit isn't significantly impacted by such schemes. Shaneel insists on crafting a bonus structure that appropriately factors in the business's cash flow projection, whether it is based on revenue targets or net profit margins. The conversation also explores the possibility of extending bonus schemes to non-chargeable staff like admin workers, with links to non-financial KPIs, like job turnaround time or client retention. The two experts proceed to talk about the rollout of new bonus schemes, stressing the need for clarity and understanding from the managers to the rest of the team. They also discuss potential bonus structures for different industries, such as construction, where profit and project turnaround times may take precedence. The discussion wraps up with important details about cash bonuses, the tax implications and the need for absolute transparency.
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2023 Tax Planning Gems for Small Businesses in Australia with Callum Farrugia & Roland Nicholson
2023 Tax Planning Gems for Small Businesses in Australia with Callum Farrugia & Roland Nicholson
03 May 202331:55

2023 Tax Planning Gems for Small Businesses in Australia with Callum Farrugia & Roland Nicholson

Guest: Callum Farrugia & Roland Nicholson
With the ever-changing tax rules in Australia, it is hard to navigate and find the right advice on how to ensure that you are minimising the tax on your hard-earned profits! In this episode, Reuben Bergola, Managing Director of New Wave Accountants and host of Business Uncut, sits down with Gold Coast Accountants Roland and Callum to discuss the important issues around Tax Planning and Minimisation for Small Businesses in 2023.  To get in touch with Callum, Roland or a Gold Coast Tax Accountant and to book in a free initial consultation, call our office on 07 5504 1999 or visit our website new-wave.com.au 
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A Guide to Business Entity Structures with Rachel Hunter, Client Manager
A Guide to Business Entity Structures with Rachel Hunter, Client Manager
18 November 202129:20

A Guide to Business Entity Structures with Rachel Hunter, Client Manager

Guest: Rachel Hunter
There are four commonly used business structures in Australia: Sole trader, Partnership, Company and Trust. We recommend that all Business Owners take the time to understand the responsibilities of each structure because the structure you choose can have a big impact on the tax you're liable to pay, asset protection and costs.
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Better Business Habits with Callum Farrugia, Client Manager
Better Business Habits with Callum Farrugia, Client Manager
28 October 202129:33

Better Business Habits with Callum Farrugia, Client Manager

Guest: Callum Farrugia
Time is a luxury that most businesses don't have... so how can business owners better manage the resources that they do have, and build better habits for success?
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Debunking Financial Planning Myths with Wayne Kampen
Debunking Financial Planning Myths with Wayne Kampen
16 September 202138:55

Debunking Financial Planning Myths with Wayne Kampen

Guest: Wayne Kampen
We've all heard of those Financial Planners... the glorified sales people, the ones hungry for commission who charge huge fees and deliver poor quality results... yep, they've really made a dent in this industry. Never fear, we're here today for some REAL TALK around real financial planning. In this week's episode of Business Uncut, host Reuben Bergola is joined by Wayne Kampen, Director of New Wave Financial Planning.
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Insurance War Stories with Amanda Bird
Insurance War Stories with Amanda Bird
08 September 202125:39

Insurance War Stories with Amanda Bird

Guest: Amanda Bird
Insurance... but not as you know it. In this episode, Managing Director of New Wave Accounting and Business Solutions and host, Reuben Bergola, chats to Amanda Bird of New Wave Insurance.
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Meet Alex Moloney – Country boy, our tallest Accountant*, Assistant Client Manager and avid AFL player
Meet Alex Moloney –  Country boy, our tallest Accountant*, Assistant Client Manager and avid AFL player
01 September 202120:59

Meet Alex Moloney – Country boy, our tallest Accountant*, Assistant Client Manager and avid AFL player

Guest: Alex Moloney
Listen as Reuben and Alex discuss Alex's journey from country Victoria to the sunny Gold Coast. Alex shares his advice for up-and-coming accountants, his experience with and passion for helping businesses and individuals in the Allied Health industry and his controversial opinion on RM Williams boots.
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The End Goal in Mind – Strategic Planning for Small Business
The End Goal in Mind – Strategic Planning for Small Business
27 July 202124:33

The End Goal in Mind – Strategic Planning for Small Business

Guest: Reuben Bergola
Founder of New Wave Group and host, Reuben Bergola, encourages listeners to plan with the end goal in mind. Too many times we have seen small business owners struggle to meet the demands of their businesses and lose sight of the future, leading them to get stuck in the daily grind, unable to escape the 9 to 5, and enjoy work-life balance as originally planned.
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Starting a New Business: The set up stage
Starting a New Business: The set up stage
20 July 202137:21

Starting a New Business: The set up stage

Guest: Shaneel Pforr
In this episode of the podcast, Directors of New Wave Group and owners of multiple businesses, Reuben Bergola and Shaneel Pforr, speak from their own experiences as they share the do's and don'ts of setting up solid foundations of a new business.
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3 New Financial Year tips for growing your business
3 New Financial Year tips for growing your business
14 July 202113:05

3 New Financial Year tips for growing your business

Guest: Reuben Bergola
Director of New Wave Accountants and Business Advisory, Reuben Bergola, shares his top tips for starting the new financial year fresh and setting up your business for growth.
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101 Strategies for Business Owners To Save Tax

Save Tax helps business owners, entrepreneurs and commercial adventurers:
  • Pay only the tax that they need to
  • Find the right people to help you save tax
  • Simplify and demystify tax obligations

At the end of the day, and by the end of this book, you will have an understanding of how and why you should invest in minimising your tax and making the most of your business.

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