Everything in this service line.
Business coaching
Coaching for Gold Coast business owners who want structure, accountability and a plan with the numbers attached, from advisers who run businesses…
Read more →Business valuations
An independent valuation of what your business is worth, for a sale, a buy-in, a partner exit or a restructure. Quoted before…
Read more →Due diligence
Before you buy a business, we check the financials, the tax history and the risks the seller did not mention, then help…
Read more →Somewhere between $2M and $20M of revenue, the decisions get bigger than the information you have. Whether to open the next site. What a new hire does to cash. Why profit is not keeping up with revenue. Whether the bank will lend. A full-time CFO costs $250K and up. A virtual CFO, or fractional CFO, gives you the same seat at the table for a fraction of that, backed by a team that already keeps your books and does your tax.
We are a Gold Coast firm working with founders across Australia. Our virtual CFO clients are businesses with real complexity: multiple entities, sites or channels, a team of twenty or more, or a growth plan that needs funding.
Who we work best with
- Founders making decisions on the bank balance because there is no forecast.
- Businesses where revenue is growing and margin is not, and nobody can say why.
- Groups that need consolidated reporting across entities, sites or channels.
- Owners preparing to borrow, bring in a partner, buy a competitor or sell.
If the bookkeeping is behind or the compliance is messy, fix that first with our bookkeeping and business accounting teams. A CFO on top of bad inputs spends their time fixing the inputs.
What’s included
A senior adviser with a standing monthly meeting, supported by the team already on your file, on a fee agreed up front:
- Monthly management pack. Profit and loss, balance sheet and cash flow with commentary, margin by product, site, channel or practitioner, and the handful of KPIs that actually drive your business. This is where our management reporting now lives.
- Rolling cash flow forecast. Twelve months out, updated monthly, with tax, super, loan repayments and the big purchases already in it. See cash flow forecasts.
- A monthly meeting on the numbers. What changed, what it means, what to do about it, and the decisions coming up.
Add-ons and projects
- Funding and bank packs. Forecasts and reporting in the format a lender or investor expects, and support through the process.
- Pricing and unit economics. What each product, job or practitioner really earns after the true cost, and what to change.
- Buy, sell or restructure. Valuations, due diligence and the structure to carry the next stage.
How it works
- Free discovery call (30 minutes). We learn what decisions you are facing and whether the foundation is ready for CFO work.
- Diagnostic. We review the last two years, the current reporting and the forecast (if there is one), and tell you what we would build.
- Proposal, agreed up front. One monthly fee for the pack, the forecast and the meeting. Projects quoted separately before they start.
- Build. Chart of accounts, tracking categories and reporting set up so the numbers answer the questions you actually ask.
- Ongoing. Monthly pack, monthly meeting, forecast updated, and a senior adviser you can call between meetings.
What it costs
Virtual CFO engagements for businesses doing $2M to $20M typically sit between $25,000 and $90,000 a year depending on the number of entities, the depth of reporting and how much senior time is in the room. The fee is agreed up front and reviewed each year. Compared with a $250K+ CFO salary plus on-costs, it is usually the cheapest senior hire you will make. Detail on the pricing page.
Virtual CFO or fractional CFO: the same seat, two names
Fractional CFO and virtual CFO describe the same arrangement: a senior finance leader who works with your business for part of their time, on a fee agreed up front, rather than a full-time hire on a full-time salary. Some firms use “fractional” to mean days on your premises and “virtual” to mean remote. At New Wave the work is the same either way: the monthly pack, the rolling forecast and the standing meeting, with the adviser in your office when the quarter calls for it and on a video call the rest of the time.
Virtual CFO, accountant or bookkeeper?
A bookkeeper records what happened, an accountant reports and advises on it, a CFO decides what should happen next. Most businesses need all three, in that order. The full comparison is in our guide: accountant vs bookkeeper vs virtual CFO.
Proof
Doctors clinic, seven to eight figures in twelve months. Unit economics by practitioner and room, a growth plan built on them, and a cash flow forecast that funded the expansion. Read the case study
More than 170 five-star Google reviews, and the results behind them.