Coaching is about how you run the business, not what the numbers say
Most owners we coach already know what needs to happen. The margin needs to lift, a manager needs to own the schedule, the owner needs to get out of quoting every job. What is missing is the operating rhythm and the accountability to make it happen while the business keeps trading. That is what coaching is for.
Our business advisory service answers specific decisions. Coaching is the standing relationship that makes sure the decisions get executed, the team is built to carry them and the owner’s week changes as a result. The two are often run together, and on the discovery call we will tell you which you need first.
What coaching looks like at New Wave
A rhythm, not a pep talk
A standing session, monthly or fortnightly, with a 90-day plan and a scorecard of the handful of numbers that matter for your business. Each session reviews the scorecard, clears the obstacles and sets the next commitments. Between sessions your coach is a message away.
Built around your actual numbers
Because the coaching sits inside an accounting firm, the scorecard is pulled from your Xero file and your management reports, not from memory. If a goal is to lift gross margin from 38 to 45 percent, the session starts with the real figure.
Leadership, delegation and the team
Who owns what, how the weekly meeting runs, how managers report, how to hire the first real second-in-command, and how to stop being the bottleneck. The aim is a business that produces the same result on the weeks you are not there.
Coaches who run businesses
The people who coach at New Wave own and operate businesses themselves, across accounting, pharmacy, medical clinics, ecommerce, property and technology. They have hired badly, priced wrongly and run out of cash, and fixed each of those. The advice is practical because it has been tested.
Who it suits
- Owners of businesses doing $1M and up who are still the busiest person in the company.
- Founders who have a plan but keep getting pulled back into the day to day.
- Practice principals and trade business owners who want a management layer so the business has a value beyond their own hours.
- Owners preparing the business for a sale or a step back in two to three years.
If what you need is a one-off answer to a structure, pricing or funding question, that is advisory. If you need monthly financial reporting and a forecast, that is the virtual CFO service. Coaching is for the owner, the team and the rhythm.
Group coaching
For owners who want the rhythm and the peer group without a one-to-one engagement, New Wave Group runs group coaching programs through Empwr Coaching: a small cohort of Gold Coast business owners, a structured program and the same numbers-first approach.
How it starts
- A free 30-minute discovery call with a New Wave team member. We want to understand the business, the team and what you want your week to look like in twelve months.
- A proposal within the week with the cadence and the fee set out, agreed up front. Nothing is billed by the hour.
- A first session that sets the 90-day plan and the scorecard. From there the rhythm does the work.