Ecommerce Accounting & Bookkeeping for Australian Online Entreprenuers
Run an online business? You need an experienced ecommerce accountant, and that’s exactly what we specialise in.
At New Wave Accounting, we work with ecommerce businesses every day and understand the unique financial, tax, and cash-flow challenges online sellers face. We support all major ecommerce platforms and business models, including Amazon FBA sellers, Shopify stores, dropshippers, influencers, online course creators, digital product businesses, online retailers, and consultants.
If you’re building or scaling an ecommerce brand, our expert ecommerce accountants can help you minimise tax, improve profitability, streamline your systems, and stay compliant with ATO requirements.
Ready to take control of your numbers? Contact us online or keep reading to learn how we can support your ecommerce business.
After 15 years as an accountant, and building multiple 7- and 8-figure businesses across service, retail, and eCommerce, I saw a massive gap in the market. That’s why we decided to channel our expertise into one mission: helping Australian eCommerce businesses start, grow, scale, and exit successfully. We’ve now partnered with over 500 eCommerce entrepreneurs, saving them millions in tax, protecting their businesses, and unlocking growth opportunities they didn’t know were possible. Why? Because we love this space, and we believe Australia has the potential to lead the world in this fast-growing market.
Our promise is simple:
- Minimise your taxes
- Protect your business
- Help you grow
No boring spreadsheets. No cookie-cutter advice. Just real, hands-on accounting expertise tailored to real online businesses. We’re not your typical dinosaur accountants and bookkeepers. We’re partners in your eCommerce journey, from your very first sale to your big exit.
Trusted by 500+ Ecommerce Brands, Australia Wide
Trusted by 500+ Ecommerce Brands, Australia Wide
Not Sure What Your Ecommerce Financials Are Telling You?
Running an online store but not sure if you’re paying more tax to the ATO than you should be?
Many ecommerce owners overpay simply because their accountant doesn’t understand how platforms like Shopify, Amazon, WooCommerce or Etsy actually work—or how to correctly recognise revenue, merchant fees, refunds, and GST on international sales.
Feel like your current accountant doesn’t “get” ecommerce?
Traditional accountants often treat ecommerce like a normal retail business… but it’s not. You have sales channels, payment gateways, fulfilment providers, shipping fees, A2X mappings, inventory complexities, and global customers. You deserve an accountant who understands your entire ecosystem.
Struggling to grow your sales, margins, or overall profit?
If your numbers feel confusing, your ads manager is telling you one thing, and your bank balance says another, it’s a sign you need specialised ecommerce financial guidance—not generic advice.
Unsure how your business is actually tracking financially?
Are you making money? Losing money? Breaking even? Many ecommerce owners don’t know until tax time—by then it’s too late. You need real monthly insights: true COGS, gross profit, net profit, cash flow, and trends across your SKUs.
Need a bookkeeping system that integrates properly with your online store?
Whether you’re on Shopify, Amazon, WooCommerce, Etsy or a custom platform, your books should sync seamlessly. No more manual spreadsheets, payout guesswork, or mismatched sales data.
Looking for proactive advice, clearer guidance, and an accountant who speaks ecommerce?
From tax strategy to pricing, inventory planning, cash-flow forecasting, and profit optimisation—we help you make smarter decisions based on real numbers, not gut feelings.
3 Easy Steps to a Profitable ECommerce Business
- WE LISTEN: Book a FREE Initial Strategy Meeting
- WE PLAN: A tailored advisory package for you.
- WE IMPLEMENT: Review, maintain & grow
What Type of E-Commerce Accounting Do You Need Help With?
Online Retail: Accounting for Ecommerce Stores
We specialise in everything online retail, from Shopify and WooCommerce stores to subscription models, Amazon FBA sellers, dropshipping businesses, and multi-channel ecommerce brands. If you sell physical products online, we understand your platforms, payment providers, inventory flow, GST rules, and profit drivers.
Service-Based: Accounting for Online Service Providers
If you sell services or digital products online, consulting, coaching, e-courses, memberships, digital marketing, training programs, or downloadable content, we can help. We understand the industry’s unique revenue recognition, software expenses, global payments, and tax considerations.
Influencers & Creators: Accounting for the Creator Economy
As the influencer and creator economy grows, so do the tax complexities. Whether you’re a content creator, influencer, UGC creator, YouTuber, or podcaster, we help you manage irregular income, sponsorship deals, collaborations, brand payments, and all ATO obligations.
